Our Vision
To champion the most trusted conduit for timely, transformative messages that reach individuals in quiet, reflective moments — delivering insight, support, or encouragement they perhaps weren't even aware they needed, then inspiring positive life changes.
Our Purpose & Mission
In a world filled with noise and complexity, ADAROL® creates unexpected moments of care through wellness prompts delivered via an untapped everyday medium — paper hand towels in public washrooms. These messages may be brief, but their potential impact is lasting — enhancing quality of life or even saving it.
Our Strategic Edge
We turn an overlooked routine — drying hands — into a powerful touchpoint for well-being. ADAROL® is the first to transform public washroom paper towels into a positive communications channel, delivering health messages with purpose and consistency. This novel approach is not only socially beneficial but also uniquely brandable — making it highly attractive for forward-thinking corporate sponsors seeking measurable impact.
What Makes Us Unique
ADAROL® is a pioneer in public wellness messaging. We combine behavioral insight, public health strategy, and ambient media innovation to reach audiences in unexpected but impactful settings. Our rotational message system allows for agility — adapting messages to seasonal health trends, emerging risks, or specific sponsor objectives.
A Platform for Purpose-Driven Brands
Sponsoring ADAROL® isn't just about visibility — it's about aligning your brand with life-enhancing, socially responsible communication. Our partners gain:
- High-frequency exposure in high-traffic public venues
- Positive brand association with wellness, care, and innovation
- Data-backed reporting on audience reach and message impact
- Custom campaign integration to align with your CSR or ESG goals
Our Commitment
ADAROL® is committed to brightening everyday lives, supporting public health goals, and delivering value to both users and our sponsoring partners. We continuously monitor evolving health trends to ensure that every message we share is meaningful, timely, and empowering.
See ADAROL® in Action
