The Hidden Hygiene Risk in Public Washrooms

Electric hand dryers have long been promoted as “touchless” and hygienic, but recent evidence tells a different story. Studies from leading institutions show that warm-air and high-speed jet dryers can aerosolise and redistribute bacteria, spores, and viral particles throughout public washrooms – effectively blowing contaminated air back onto users’ hands, clothing, and surrounding surfaces.

Independent testing has found that hands exposed to hot-air dryers can receive dozens to hundreds of bacterial colonies in just 30 seconds, while nearby surfaces are also seeded with microorganisms drawn from the general washroom air. Even where filters are used, measurable contamination remains.

Why This Matters for Sponsors

For organisations responsible for busy public spaces – shopping centres, airports, stadiums, universities, hospitals and workplaces – this represents a growing hygiene and reputation risk. As expectations around cleanliness and wellbeing rise, the drying method chosen in each washroom becomes part of a brand’s visible commitment to public health.

• Hygiene leadership: Align with evidence-based best practice rather than outdated technology.
• Risk reduction: Reduce airborne contamination compared to electric hand dryers.
• ESG & CSR impact: Demonstrate tangible action in support of community health.
• Positive visibility: Place your brand on a solution that clearly improves the user experience.

A Safer Drying Method That Creates Measurable Impact

ADAROL® Impressatowel™ eliminates aerosolisation entirely by replacing hot air with clean, single-use towel panels. Each pull delivers a fresh towel and a clear, positive message – creating a safer drying experience and a powerful communication moment in one.

By sponsoring Impressatowel™ placements, your organisation helps remove contamination-prone dryers from circulation and replaces them with a science-aligned, user-friendly hygiene upgrade across Australia and New Zealand.

Environmentally Responsible Messaging

ADAROL® is deeply committed to environmental responsibility. All our products — including the paper towel mediums we use — are manufactured with eco-conscious materials and processes. Our mission not only supports human well-being but also aligns with sustainability values that protect our planet for future generations.

See ADAROL® in Action

Ready to Make a Difference?

Fill out the form below to express your interest and receive our sponsor pack with pricing, circulation metrics, and exclusive placement opportunities.